Privacy policy
White Horses Gallery
Effective Date: 01/09/2026
Last Updated: 10/09/2026
1. Introduction
Welcome to White Horses Gallery ("we," "us," "our," or "the Gallery"). We are committed to protecting the privacy of visitors, collectors, artists, and customers who use our website located at www.whitehorsesgallery.com This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, browse our artwork, make purchases, or otherwise interact with us.
By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
2. Information We Collect
2.1 Information You Provide to Us
- **Contact information**: name, email address, phone number, mailing/shipping address
- **Account information**: username, password, and profile details if you create an account
- **Purchase information**: billing address, payment details (processed via our third-party payment processor — see Section 6), order history
- **Communications**: messages sent through contact forms, inquiries about specific artworks or artists, newsletter sign-ups, commission requests
2.2 Information Collected Automatically
- **Device and usage data**: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, click patterns
- **Cookies and tracking technologies**: see Section 5 below
- **Location data**: general geographic location inferred from IP address
2.3 Information from Third Parties
We may receive information about you from payment processors, shipping partners, social media platforms (if you interact with our social accounts), and analytics providers.
3. How We Use Your Information
We use the information we collect to:
- Process and fulfill orders, including artwork purchases, shipping, and returns
- Communicate with you about orders, inquiries, exhibitions, and events
- Manage your account and preferences
- Send newsletters and marketing communications (with your consent, where required)
- Improve and personalize the Site and our offerings
- Detect and prevent fraud, unauthorized transactions, and other illegal activities
- Comply with legal obligations
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
- **Service providers**: payment processors, shipping and logistics companies, email marketing platforms, website hosting and analytics providers — solely to perform services on our behalf
- **Artists**: when necessary to fulfill a commission, custom order, or artist-specific request
- **Legal authorities**: when required by law, subpoena, or to protect our rights, property, or safety
- **Business transfers**: in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Keep you logged into your account
- Remember items in your cart or wishlist
- Analyse Site traffic and usage patterns
- Deliver relevant advertising (if applicable)
You can control cookies through your browser settings. Disabling cookies may affect certain Site features.
6. Payment Processing
Payments made on the Site are processed by third-party payment processors (e.g., Stripe, PayPal, Square). We do not store full credit card numbers on our servers. Please review the privacy policies of our payment processors for details on how they handle your payment data.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, including to comply with legal, accounting, or reporting requirements, resolve disputes, and enforce our agreements.
8. Your Privacy Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of marketing communications at any time (via the unsubscribe link in emails)
- Object to or restrict certain processing of your data
- Request a copy of your data in a portable format
**For EU/UK/EEA residents**: You have rights under the General Data Protection Regulation (GDPR), and our legal basis for processing includes consent, contract performance, and legitimate interest.
**For California residents**: You have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the "sale" or "sharing" of personal information (we do not sell personal information).
To exercise any of these rights, contact us at [privacy email address].
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. Children's Privacy
The Site is not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take steps to delete it.
11. International Visitors
If you are accessing the Site from outside [Country], please be aware that your information may be transferred to, stored, and processed in [Country] or other countries where our servers or service providers are located.
12. Third-Party Links
Our Site may contain links to third-party websites, including artist websites, social media, or partner galleries. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Continued use of the Site after changes constitutes acceptance of the revised Policy.
14. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
White Horses Gallery
82 Main Street
Portrush
Northern Ireland
BT56 8BN
07927196533